Owner and Data Controller
Duchess Boutique Hotel
Via del Guarlone, 26 – 50135 Firenze, Italia
Owner contact email:info@duchess.it
Types of Data collected
Among the types of Personal Data that this Application collects, by itself or through third
parties, there are:
Cookies; Usage Data; first name; last name; phone number; company name; email address; field
of activity; number of employees; unique device identifiers for advertising (Google
Advertiser ID or IDFA, for example); Data communicated while using the service.
Complete details on each type of Personal Data collected are provided in the dedicated
sections of this privacy policy or by specific explanation texts displayed prior to the Data
collection.
Personal Data may be freely provided by the User, or, in case of Usage Data,
collected automatically when using this Application.
Unless specified otherwise, all Data
requested by this Application is mandatory and failure to provide this Data may make it
impossible for this Application to provide its services. In cases where this Application
specifically states that some Data is not mandatory, Users are free not to communicate this
Data without consequences to the availability or the functioning of the Service.
Users
who are uncertain about which Personal Data is mandatory are welcome to contact the
Owner.
Any use of Cookies – or of other tracking tools – by this Application or by the
owners of third-party services used by this Application serves the purpose of providing the
Service required by the User, in addition to any other purposes described in the present
document and in the Cookie Policy, if available.
Users are responsible for any third-party Personal Data obtained, published or shared through
this Application and confirm that they have the third party’s consent to provide the Data to
the Owner.
Mode and place of processing the Data
Methods of processing
The Owner takes appropriate security measures to prevent unauthorized access, disclosure,
modification, or unauthorized destruction of the Data.
The Data processing is carried out
using computers and/or IT enabled tools, following organizational procedures and modes
strictly related to the purposes indicated. In addition to the Owner, in some cases, the
Data may be accessible to certain types of persons in charge, involved with the operation of
this Application (administration, sales, marketing, legal, system administration) or
external parties (such as third-party technical service providers, mail carriers, hosting
providers, IT companies, communications agencies) appointed, if necessary, as Data
Processors by the Owner. The updated list of these parties may be requested from the Owner
at any time.
Legal basis of processing
The Owner may process Personal Data relating to Users if one of the following applies:
- Users have given their consent for one or more specific purposes. Note: Under some
legislations the Owner may be allowed to process Personal Data until the User objects to
such processing (“opt-out”), without having to rely on consent or any other of the
following legal bases. This, however, does not apply, whenever the processing of
Personal Data is subject to European data protection law;
- provision of Data is necessary for the performance of an agreement with the User and/or
for any pre-contractual obligations thereof;
- processing is necessary for compliance with a legal obligation to which the Owner is
subject;
- processing is related to a task that is carried out in the public interest or in the
exercise of official authority vested in the Owner;
- processing is necessary for the purposes of the legitimate interests pursued by the
Owner or by a third party.
In any case, the Owner will gladly help to clarify the specific legal basis that applies to
the processing, and in particular whether the provision of Personal Data is a statutory or
contractual requirement, or a requirement necessary to enter into a contract.
Place
The Data is processed at the Owner’s operating offices and in any other places where the
parties involved in the processing are located.
Depending on the User’s location, data transfers may involve transferring the User’s Data to
a country other than their own. To find out more about the place of processing of such
transferred Data, Users can check the section containing details about the processing of
Personal Data.
Users are also entitled to learn about the legal basis of Data transfers to a country outside
the European Union or to any international organization governed by public international law
or set up by two or more countries, such as the UN, and about the security measures taken by
the Owner to safeguard their Data.
If any such transfer takes place, Users can find out more by checking the relevant sections
of this document or inquire with the Owner using the information provided in the contact
section.
Retention time
Personal Data shall be processed and stored for as long as required by the purpose they have
been collected for.
Therefore:
- Personal Data collected for purposes related to the performance of a contract between
the Owner and the User shall be retained until such contract has been fully performed.
- Personal Data collected for the purposes of the Owner’s legitimate interests shall be
retained as long as needed to fulfill such purposes. Users may find specific information
regarding the legitimate interests pursued by the Owner within the relevant sections of
this document or by contacting the Owner.
The Owner may be allowed to retain Personal Data for a longer period whenever the User has
given consent to such processing, as long as such consent is not withdrawn. Furthermore, the
Owner may be obliged to retain Personal Data for a longer period whenever required to do so
for the performance of a legal obligation or upon order of an authority.
Once the retention period expires, Personal Data shall be deleted. Therefore, the right to
access, the right to erasure, the right to rectification and the right to data portability
cannot be enforced after expiration of the retention period.
The purposes of processing
The Data concerning the User is collected to allow the Owner to provide its Service, comply
with its legal obligations, respond to enforcement requests, protect its rights and
interests (or those of its Users or third parties), detect any malicious or fraudulent
activity, as well as the following:
Analytics, Displaying content from external platforms, Contacting the User, Managing
contacts and sending messages, User database management, Content performance and features
testing (A/B testing), Handling payments, Interaction with external social networks and
platforms, Remarketing and behavioral targeting, Hosting and backend infrastructure,
Advertising, SPAM protection, Tag Management, Content commenting, Interaction with live chat
platforms, Managing data collection and online surveys, Traffic optimization and
distribution, Platform services and hosting, Registration and authentication, Heat mapping
and session recording and Infrastructure monitoring.
For specific information about the Personal Data used for each purpose, the User may refer to
the section “Detailed information on the processing of Personal Data”.
Detailed information on the processing of Personal Data
Personal Data is collected for the following purposes and using the following services:
-
Advertising
This type of service allows User Data to be utilized for advertising
communication purposes. These communications are displayed in the form of
banners and other advertisements on this Application, possibly based on User
interests.
This does not mean that all Personal Data are used for this purpose.
Information and conditions of use are shown below.
Some of the services listed below may use Cookies or other Identifiers to
identify Users or they may use the behavioral retargeting technique, i.e.
displaying ads tailored to the User’s interests and behavior, including
those detected outside this Application. For more information, please check
the privacy policies of the relevant services.
In addition to any opt-out feature offered by any of the services below,
Users may opt out by visiting the Network Advertising Initiative opt-out page.
Users may also opt-out of certain advertising features through
applicable device settings, such as the device advertising settings for
mobile phones or ads settings in general.
Google Ads Similar audiences (Google Ireland Limited)
Similar audiences is an advertising and behavioral targeting service
provided by Google Ireland Limited that uses Data from Google Ads
Remarketing in order to display ads to Users with similar behavior to
Users who are already on the remarketing list due to their past use of
this Application.
On the basis of this Data, personalized ads will be shown to Users
suggested by Google Ads Similar audiences.
Users who don’t want to be included in Similar audiences can opt out and
disable the use of advertising cookies by going to: Google Ad Settings.
Personal Data processed:
Cookies; Usage Data.
Place of processing:
Ireland
–
Privacy Policy – Opt Out.
Privacy Shield participant.
Facebook Audience Network (Facebook, Inc.)
Facebook Audience Network is an advertising service provided by Facebook,
Inc. In order to understand Facebook’s use of Data, consult Facebook’s data policy.
This Application may use identifiers for mobile devices (including
Android Advertising ID or Advertising Identifier for iOS, respectively)
and technologies similar to cookies to run the Facebook Audience Network
service. One of the ways Audience Network shows ads is by using the
User’s ad preferences. The User can control this in the Facebook ad settings.
Users may opt-out of certain Audience Network targeting through
applicable device settings, such as the device advertising settings for
mobile phones or by following the instructions in other Audience Network
related sections of this privacy policy, if available.
Personal Data processed:
Cookies; unique device identifiers for advertising (Google Advertiser ID or
IDFA, for example); Usage Data.
Place of processing:
United States
–
Privacy Policy – Opt Out.
Privacy Shield participant.
Facebook Lookalike Audience (Facebook, Inc.)
Facebook Lookalike Audience is an advertising and behavioral targeting
service provided by Facebook, Inc. that uses Data collected through
Facebook Custom Audience in order to display ads to Users with similar
behavior to Users who are already in a Custom Audience list on the base
of their past use of this Application or engagement with relevant
content across the Facebook apps and services.
On the base of these Data, personalized ads will be shown to Users
suggested by Facebook Lookalike Audience.
Users can opt out of Facebook’s use of cookies for ads personalization by
visiting this opt-out page.
Personal Data processed:
Cookies; Usage Data.
Place of processing:
United States
–
Privacy Policy – Opt Out.
Privacy Shield participant.
-
Analytics
The services contained in this section enable the Owner to monitor and
analyze web traffic and can be used to keep track of User behavior.
Google Analytics (Google Ireland Limited)
Google Analytics is a web analysis service provided by Google Ireland
Limited (“Google”). Google utilizes the Data collected to track and
examine the use of this Application, to prepare reports on its
activities and share them with other Google services.
Google may use the Data collected to contextualize and personalize the
ads of its own advertising network.
Personal Data processed:
Cookies; Usage Data.
Place of processing:
Ireland
–
Privacy Policy – Opt Out.
Privacy Shield participant.
Google Ads conversion tracking (Google Ireland Limited)
Google Ads conversion tracking is an analytics service provided by Google
Ireland Limited that connects data from the Google Ads advertising
network with actions performed on this Application.
Personal Data processed:
Cookies; Usage Data.
Place of processing:
Ireland
–
Privacy Policy.
Privacy Shield participant.
HubSpot Analytics (HubSpot, Inc.)
HubSpot Analytics is an analytics service provided by HubSpot, Inc.
Personal Data processed:
Cookies; Usage Data.
Place of processing:
United States
–
Privacy Policy – Opt
Out .
Facebook Analytics for Apps (Facebook, Inc.)
Facebook Analytics for Apps is an analytics service provided by Facebook,
Inc.
Personal Data processed:
Usage Data; various types of Data as specified in the privacy policy of the
service.
Place of processing:
United States
–
Privacy Policy.
Privacy Shield participant.
Facebook Ads conversion tracking (Facebook pixel) (Facebook, Inc.)
Facebook Ads conversion tracking (Facebook pixel) is an analytics service
provided by Facebook, Inc. that connects data from the Facebook
advertising network with actions performed on this Application. The
Facebook pixel tracks conversions that can be attributed to ads on
Facebook, Instagram and Audience Network.
Personal Data processed:
Cookies; Usage Data.
Place of processing:
United States
–
Privacy Policy.
Privacy Shield participant.
WordPress Stats (Automattic Inc.)
WordPress Stats is an analytics service provided by Automattic Inc.
Personal Data processed:
Cookies; Usage Data.
Place of processing:
United States
–
Privacy Policy.
Hotjar Form Analysis & Conversion Funnels (Hotjar Ltd.)
Hotjar is an analytics service provided by Hotjar Ltd.
Hotjar honors generic Do Not Track headers. This means your browser can
tell its script not to collect any of your data. This is a setting that
is available in all major browsers. Find Hotjar’s opt-out information here.
Personal Data processed:
Cookies; Usage Data.
Place of processing:
Malta
–
Privacy Policy – Opt Out.
-
Contacting the User
Mailing list or newsletter (this Application)
By registering on the mailing list or for the newsletter, the User’s
email address will be added to the contact list of those who may receive
email messages containing information of commercial or promotional
nature concerning this Application. Your email address might also be
added to this list as a result of signing up to this Application or
after making a purchase.
Personal Data processed:
company name; first name; last name; phone number.
Contact form (this Application)
By filling in the contact form with their Data, the User authorizes this
Application to use these details to reply to requests for information,
quotes or any other kind of request as indicated by the form’s header.
Personal Data processed:
company name; email address; field of activity; first name; last name;
number of employees; phone number.
Phone contact (this Application)
Users that provided their phone number might be contacted for commercial
or promotional purposes related to this Application, as well as for
fulfilling support requests.
Personal Data processed:
phone number.
-
Content commenting
Content commenting services allow Users to make and publish their comments on
the contents of this Application.
Depending on the settings chosen by the Owner, Users may also leave
anonymous comments. If there is an email address among the Personal Data
provided by the User, it may be used to send notifications of comments on
the same content. Users are responsible for the content of their own
comments.
If a content commenting service provided by third parties is installed, it
may still collect web traffic data for the pages where the comment service
is installed, even when Users do not use the content commenting service.
Facebook Comments (Facebook, Inc.)
Facebook Comments is a content commenting service provided by Facebook,
Inc. enabling the User to leave comments and share them on the Facebook
platform.
Personal Data processed:
Cookies; Usage Data.
Place of processing:
United States
–
Privacy Policy.
Privacy Shield participant.
-
Content performance
and features testing (A/B testing)
The services contained in this section allow the Owner to track and analyze
the User response concerning web traffic or behavior regarding changes to
the structure, text or any other component of this Application.
Google Optimize (Google Ireland Limited)
Google Optimize is an A/B testing service provided by Google Ireland
Limited (“Google”).
Google may use Personal Data to contextualize and personalize the ads of
its own advertising network.
Personal Data processed:
Cookies; Usage Data.
Place of processing:
Ireland
–
Privacy Policy.
Privacy Shield participant.
-
Displaying content
from external platforms
This type of service allows you to view content hosted on external platforms
directly from the pages of this Application and interact with them.
This type of service might still collect web traffic data for the pages
where the service is installed, even when Users do not use it.
Google Fonts (Google Ireland Limited)
Google Fonts is a typeface visualization service provided by Google
Ireland Limited that allows this Application to incorporate content of
this kind on its pages.
Personal Data processed:
Usage Data; various types of Data as specified in the privacy policy of the
service.
Place of processing:
Ireland
–
Privacy Policy.
Privacy Shield participant.
Fonts.com Web Fonts (Monotype Imaging Inc.)
Fonts.com Web Fonts is a typeface visualization service provided by
Monotype Imaging Inc. that allows this Application to incorporate
content of this kind on its pages.
Personal Data processed:
Usage Data; various types of Data as specified in the privacy policy of the
service.
Place of processing:
United States
–
Privacy Policy.
Google Maps widget (Google Ireland Limited)
Google Maps is a maps visualization service provided by Google Ireland
Limited that allows this Application to incorporate content of this kind
on its pages.
Personal Data processed:
Cookies; Usage Data.
Place of processing:
Ireland
–
Privacy Policy.
Privacy Shield participant.
YouTube video widget (Google Ireland Limited)
YouTube is a video content visualization service provided by Google
Ireland Limited that allows this Application to incorporate content of
this kind on its pages.
Personal Data processed:
Cookies; Usage Data.
Place of processing:
Ireland
–
Privacy Policy.
Privacy Shield participant.
Vimeo video (Vimeo, LLC)
Vimeo is a video content visualization service provided by Vimeo, LLC
that allows this Application to incorporate content of this kind on its
pages.
Personal Data processed:
Cookies; Usage Data.
Place of processing:
United States
–
Privacy Policy.
Privacy Shield participant.
-
Handling payments
Unless otherwise specified, this Application processes any payments by credit
card, bank transfer or other means via external payment service providers.
In general and unless where otherwise stated, Users are requested to provide
their payment details and personal information directly to such payment
service providers. This Application isn’t involved in the collection and
processing of such information: instead, it will only receive a notification
by the relevant payment service provider as to whether payment has been
successfully completed.
PayPal (PayPal Inc.)
PayPal is a payment service provided by PayPal Inc., which allows Users
to make online payments.
Personal Data processed:
various types of Data as specified in the privacy policy of the service.
Place of processing:
See the PayPal privacy policy
–
Privacy Policy.
Stripe (Stripe Inc)
Stripe is a payment service provided by Stripe Inc.
Personal Data processed:
various types of Data as specified in the privacy policy of the service.
Place of processing:
United States
–
Privacy Policy.
Privacy Shield participant.
-
Heat mapping and
session recording
Heat mapping services are used to display the areas of a page where Users
most frequently move the mouse or click. This shows where the points of
interest are. These services make it possible to monitor and analyze web
traffic and keep track of User behavior.
Some of these services may record sessions and make them available for later
visual playback.
Hotjar Heat Maps & Recordings (Hotjar Ltd.)
Hotjar is a session recording and heat mapping service provided by Hotjar
Ltd.
Hotjar honors generic „Do Not Track” headers. This means the browser can
tell its script not to collect any of the User’s data. This is a setting
that is available in all major browsers. Find Hotjar’s opt-out information here.
Personal Data processed:
Cookies; Usage Data; various types of Data as specified in the privacy
policy of the service.
Place of processing:
Malta
–
Privacy Policy – Opt Out.
-
Hosting and backend
infrastructure
This type of service has the purpose of hosting Data and files that enable
this Application to run and be distributed as well as to provide a
ready-made infrastructure to run specific features or parts of this
Application.
Some services among those listed below, if any, may work through
geographically distributed servers, making it difficult to determine the
actual location where the Personal Data are stored.
Google App Engine (Google LLC)
Google App Engine is a hosting service provided by Google LLC.
Personal Data processed:
various types of Data as specified in the privacy policy of the service.
Place of processing:
Germany
–
Privacy Policy.
Privacy Shield participant.
Google Cloud Storage (Google LLC)
Google Cloud Storage is a hosting service provided by Google LLC.
Personal Data processed:
various types of Data as specified in the privacy policy of the service.
Place of processing:
Germany
–
Privacy Policy.
Privacy Shield participant.
-
Infrastructure
monitoring
This type of service allows this Application to monitor the use and behavior
of its components so its performance, operation, maintenance and
troubleshooting can be improved.
Which Personal Data are processed depends on the characteristics and mode of
implementation of these services, whose function is to filter the activities
of this Application.
Uptime Robot (Buzpark Bilisim Tarim Urunleri Sanayi Tic. Ltd. Sti.)
Uptime Robot is a monitoring service provided by Buzpark Bilisim Tarim
Urunleri Sanayi Tic. Ltd. Sti.
Personal Data processed:
various types of Data as specified in the privacy policy of the service.
Place of processing:
Turkey
–
Privacy Policy.
-
Interaction with
external social networks and platforms
This type of service allows interaction with social networks or other
external platforms directly from the pages of this Application.
The interaction and information obtained through this Application are always
subject to the User’s privacy settings for each social network.
This type of service might still collect traffic data for the pages where
the service is installed, even when Users do not use it.
It is recommended to log out from the respective services in order to make
sure that the processed data on this Application isn’t being connected back
to the User’s profile.
PayPal button and widgets (PayPal Inc.)
The PayPal button and widgets are services allowing interaction with the
PayPal platform provided by PayPal Inc.
Personal Data processed:
Cookies; Usage Data.
Place of processing:
See the PayPal privacy policy
–
Privacy Policy.
Facebook Like button and social widgets (Facebook, Inc.)
The Facebook Like button and social widgets are services allowing
interaction with the Facebook social network provided by Facebook, Inc.
Personal Data processed:
Cookies; Usage Data.
Place of processing:
United States
–
Privacy Policy.
Privacy Shield participant.
-
Interaction with live
chat platforms
This type of service allows Users to interact with third-party live chat
platforms directly from the pages of this Application, for contacting and
being contacted by this Application support service.
If one of these services is installed, it may collect browsing and Usage
Data in the pages where it is installed, even if the Users do not actively
use the service. Moreover, live chat conversations may be logged.
Facebook Messenger Customer Chat (Facebook, Inc.)
The Facebook Messenger Customer Chat is a service for interacting with
the Facebook Messenger live chat platform provided by Facebook, Inc.
Personal Data processed:
Cookies; Data communicated while using the service; Usage Data.
Place of processing:
United States
–
Privacy Policy.
Privacy Shield participant.
-
Managing contacts and
sending messages
This type of service makes it possible to manage a database of email
contacts, phone contacts or any other contact information to communicate
with the User.
These services may also collect data concerning the date and time when the
message was viewed by the User, as well as when the User interacted with it,
such as by clicking on links included in the message.
SendinBlue Email (SendinBlue SAS)
SendinBlue is an email address management and message sending service
provided by SendinBlue SAS.
Personal Data processed:
Cookies; email address; Usage Data.
Place of processing:
France
–
Privacy Policy.
SendinBlue SMS (SendinBlue SAS)
SendinBlue is a phone numbers management and communication service
provided by SendinBlue SAS.
Personal Data processed:
Cookies; phone number; Usage Data.
Place of processing:
France
–
Privacy Policy.
HubSpot Email (HubSpot, Inc.)
HubSpot Email is an email address management and message sending service
provided by HubSpot, Inc.
Personal Data processed:
email address; Usage Data.
Place of processing:
United States
–
Privacy Policy.
-
Managing data
collection and online surveys
This type of service allows this Application to manage the creation,
deployment, administration, distribution and analysis of online forms and
surveys in order to collect, save and reuse Data from any responding
Users.
The Personal Data collected depend on the information asked and provided by
the Users in the corresponding online form.
These services may be integrated with a wide range of third-party services to
enable the Owner to take subsequent steps with the Data processed – e.g.
managing contacts, sending messages, analytics, advertising and payment
processing.
Facebook lead ads (Facebook, Inc.)
Facebook lead ads is an advertising and data collection service provided
by Facebook, Inc. that allows form-based ads to be shown to Users
pre-populated with Personal Data from their Facebook profiles, such as
names and email addresses. Depending on the type of advertisement, Users
may be requested to provide further information.
Form submission results in the collection and processing of these Data by
the Owner under this privacy policy, and only for the specific purpose
outlined on the form and/or inside this privacy policy, where provided.
Users may exercise their rights, at any time, including the right to
withdraw their consent to the processing of their Data, as specified in
the section containing information about User rights in this privacy
policy.
Personal Data processed:
email address; first name; last name; phone number.
Place of processing:
United States
–
Privacy Policy – Opt out.
Privacy Shield participant.
-
Platform services and
hosting
These services have the purpose of hosting and running key components of this
Application, therefore allowing the provision of this Application from
within a unified platform. Such platforms provide a wide range of tools to
the Owner – e.g. analytics, user registration, commenting, database
management, e-commerce, payment processing – that imply the collection and
handling of Personal Data.
Some of these services work through geographically distributed servers,
making it difficult to determine the actual location where the Personal Data
are stored.
WordPress.com (Automattic Inc.)
WordPress.com is a platform provided by Automattic Inc. that allows the
Owner to build, run and host this Application.
Personal Data processed:
various types of Data as specified in the privacy policy of the service.
Place of processing:
United States
–
Privacy Policy.
-
Registration and
authentication
By registering or authenticating, Users allow this Application to identify
them and give them access to dedicated services.
Depending on what is described below, third parties may provide registration
and authentication services. In this case, this Application will be able to
access some Data, stored by these third-party services, for registration or
identification purposes.
Some of the services listed below may also collect Personal Data for
targeting and profiling purposes; to find out more, please refer to the
description of each service.
WordPress.com Single Sign On (Automattic Inc.)
WordPress.com Single Sign On is a registration and authentication service
provided by Automattic Inc. and is connected to the WordPress.com
network.
Personal Data processed:
various types of Data as specified in the privacy policy of the service.
Place of processing:
United States
–
Privacy Policy.
-
Remarketing and
behavioral targeting
This type of service allows this Application and its partners to inform,
optimize and serve advertising based on past use of this Application by the
User.
This activity is facilitated by tracking Usage Data and by using Cookies and
other Identifiers to collect information which is then transferred to the
partners that manage the remarketing and behavioral targeting activity.
Some services offer a remarketing option based on email address lists.
In addition to any opt-out feature provided by any of the services below,
Users may opt out by visiting the Network Advertising Initiative opt-out page.
Users may also opt-out of certain advertising features through
applicable device settings, such as the device advertising settings for
mobile phones or ads settings in general.
Google Ads Remarketing (Google Ireland Limited)
Google Ads Remarketing is a remarketing and behavioral targeting service
provided by Google Ireland Limited that connects the activity of this
Application with the Google Ads advertising network and the DoubleClick
Cookie.
Users can opt out of Google’s use of cookies for ads personalization by
visiting Google’s Ads Settings.
Personal Data processed:
Cookies; Usage Data.
Place of processing:
Ireland
–
Privacy Policy – Opt Out.
Privacy Shield participant.
Remarketing with Google Analytics (Google Ireland Limited)
Remarketing with Google Analytics is a remarketing and behavioral
targeting service provided by Google Ireland Limited that connects the
tracking activity performed by Google Analytics and its Cookies with the
Google Ads advertising network and the Doubleclick Cookie.
Personal Data processed:
Cookies; Usage Data.
Place of processing:
Ireland
–
Privacy Policy – Opt Out.
Privacy Shield participant.
Facebook Remarketing (Facebook, Inc.)
Facebook Remarketing is a remarketing and behavioral targeting service
provided by Facebook, Inc. that connects the activity of this
Application with the Facebook advertising network.
Personal Data processed:
Cookies; Usage Data.
Place of processing:
United States
–
Privacy Policy – Opt Out.
Privacy Shield participant.
Facebook Custom Audience (Facebook, Inc.)
Facebook Custom Audience is a remarketing and behavioral targeting
service provided by Facebook, Inc. that connects the activity of this
Application with the Facebook advertising network.
Users can opt out of Facebook’s use of cookies for ads personalization by
visiting this opt-out page.
Personal Data processed:
Cookies; email address.
Place of processing:
United States
–
Privacy Policy – Opt Out.
Privacy Shield participant.
-
SPAM protection
This type of service analyzes the traffic of this Application, potentially
containing Users’ Personal Data, with the purpose of filtering it from parts
of traffic, messages and content that are recognized as SPAM.
Google reCAPTCHA (Google Ireland Limited)
Google reCAPTCHA is a SPAM protection service provided by Google Ireland
Limited.
The use of reCAPTCHA is subject to the Google privacy policy and terms of use.
Personal Data processed:
Cookies; Usage Data.
Place of processing:
Ireland
–
Privacy Policy.
Privacy Shield participant.
Akismet (Automattic Inc.)
Akismet is a SPAM protection service provided by Automattic Inc.
Personal Data processed:
various types of Data as specified in the privacy policy of the service.
Place of processing:
United States
–
Privacy Policy.
-
Tag Management
This type of service helps the Owner to manage the tags or scripts needed on
this Application in a centralized fashion.
This results in the Users’ Data flowing through these services, potentially
resulting in the retention of this Data.
Google Tag Manager (Google Ireland Limited)
Google Tag Manager is a tag management service provided by Google Ireland
Limited.
Personal Data processed:
Usage Data.
Place of processing:
Ireland
–
Privacy Policy.
Privacy Shield participant.
-
Traffic optimization
and distribution
This type of service allows this Application to distribute their content
using servers located across different countries and to optimize their
performance.
Which Personal Data are processed depends on the characteristics and the way
these services are implemented. Their function is to filter communications
between this Application and the User’s browser.
Considering the widespread distribution of this system, it is difficult to
determine the locations to which the contents that may contain Personal
Information of the User are transferred.
Cloudflare (Cloudflare Inc.)
Cloudflare is a traffic optimization and distribution service provided by
Cloudflare Inc.
The way Cloudflare is integrated means that it filters all the traffic
through this Application, i.e., communication between this Application
and the User’s browser, while also allowing analytical data from this
Application to be collected.
Personal Data processed:
Cookies; various types of Data as specified in the privacy policy of the
service.
Place of processing:
United States
–
Privacy Policy.
-
User database
management
This type of service allows the Owner to build user profiles by starting from
an email address, a personal name, or other information that the User
provides to this Application, as well as to track User activities through
analytics features. This Personal Data may also be matched with publicly
available information about the User (such as social networks’ profiles) and
used to build private profiles that the Owner can display and use for
improving this Application.
Some of these services may also enable the sending of timed messages to the
User, such as emails based on specific actions performed on this
Application.
SendinBlue Marketing Automation (SendinBlue SAS)
SendinBlue is a User database management service provided by SendinBlue
SAS.
Personal Data processed:
Cookies; email address; Usage Data.
Place of processing:
France
–
Privacy Policy.
HubSpot CRM (HubSpot, Inc.)
HubSpot CRM is a User database management service provided by HubSpot,
Inc.
Personal Data processed:
email address; phone number; various types of Data as specified in the
privacy policy of the service.
Place of processing:
United States
–
Privacy Policy.
Privacy Shield participant.
HubSpot Lead Management (HubSpot, Inc.)
HubSpot Lead Management is a User database management service provided by
HubSpot, Inc.
Personal Data processed:
various types of Data as specified in the privacy policy of the service.
Place of processing:
United States
–
Privacy Policy.
Privacy Shield participant.
Further information about Personal Data
-
Selling goods and services online
The Personal Data collected are used to provide the User with services or
to sell goods, including payment and possible delivery.
The Personal Data collected to complete the payment may include the
credit card, the bank account used for the transfer, or any other means
of payment envisaged. The kind of Data collected by this Application
depends on the payment system used.
The rights of Users
Users may exercise certain rights regarding their Data processed by the Owner.
In particular, Users have the right to do the following:
- Withdraw their consent at any time. Users have the right to withdraw consent
where they have previously given their consent to the processing of their Personal Data.
- Object to processing of their Data. Users have the right to object to the
processing of their Data if the processing is carried out on a legal basis other than
consent. Further details are provided in the dedicated section below.
- Access their Data. Users have the right to learn if Data is being processed by
the Owner, obtain disclosure regarding certain aspects of the processing and obtain a
copy of the Data undergoing processing.
- Verify and seek rectification. Users have the right to verify the accuracy of
their Data and ask for it to be updated or corrected.
- Restrict the processing of their Data. Users have the right, under certain
circumstances, to restrict the processing of their Data. In this case, the Owner will
not process their Data for any purpose other than storing it.
- Have their Personal Data deleted or otherwise removed. Users have the right,
under certain circumstances, to obtain the erasure of their Data from the Owner.
- Receive their Data and have it transferred to another controller. Users have the
right to receive their Data in a structured, commonly used and machine readable format
and, if technically feasible, to have it transmitted to another controller without any
hindrance. This provision is applicable provided that the Data is processed by automated
means and that the processing is based on the User’s consent, on a contract which the
User is part of or on pre-contractual obligations thereof.
- Lodge a complaint. Users have the right to bring a claim before their competent
data protection authority.
Details about the right to object to processing
Where Personal Data is processed for a public interest, in the exercise of an official
authority vested in the Owner or for the purposes of the legitimate interests pursued by the
Owner, Users may object to such processing by providing a ground related to their particular
situation to justify the objection.
Users must know that, however, should their Personal Data be processed for direct marketing
purposes, they can object to that processing at any time without providing any
justification. To learn, whether the Owner is processing Personal Data for direct marketing
purposes, Users may refer to the relevant sections of this document.
How to exercise these rights
Any requests to exercise User rights can be directed to the Owner through the contact details
provided in this document. These requests can be exercised free of charge and will be
addressed by the Owner as early as possible and always within one month.
Cookie Policy
This Application uses Cookies and other Identifiers. To learn more, the User may consult the Cookie Policy.
Additional information about Data collection and
processing
Legal action
The User’s Personal Data may be used for legal purposes by the Owner in Court or in the
stages leading to possible legal action arising from improper use of this Application or the
related Services.
The User declares to be aware that the Owner may be required to reveal
personal data upon request of public authorities.
Additional information about User’s Personal Data
In addition to the information contained in this privacy policy, this Application may provide
the User with additional and contextual information concerning particular Services or the
collection and processing of Personal Data upon request.
System logs and maintenance
For operation and maintenance purposes, this Application and any third-party services may
collect files that record interaction with this Application (System logs) use other Personal
Data (such as the IP Address) for this purpose.
Information not contained in this policy
More details concerning the collection or processing of Personal Data may be requested from
the Owner at any time. Please see the contact information at the beginning of this document.
How “Do Not Track” requests are handled
This Application does not support “Do Not Track” requests.
To determine whether any of the
third-party services it uses honor the “Do Not Track” requests, please read their privacy
policies.
Changes to this privacy policy
The Owner reserves the right to make changes to this privacy policy at any time by notifying
its Users on this page and possibly within this Application and/or – as far as technically
and legally feasible – sending a notice to Users via any contact information available to
the Owner. It is strongly recommended to check this page often, referring to the date of the
last modification listed at the bottom.
Should the changes affect processing activities performed on the basis of the User’s
consent, the Owner shall collect new consent from the User, where required.
Definitions and legal references
Personal Data (or Data)
Any information that directly, indirectly, or in connection with other information —
including a personal identification number — allows for the identification or
identifiability of a natural person.
Usage Data
Information collected automatically through this Application (or third-party services
employed in this Application), which can include: the IP addresses or domain names
of the computers utilized by the Users who use this Application, the URI addresses
(Uniform Resource Identifier), the time of the request, the method utilized to
submit the request to the server, the size of the file received in response, the
numerical code indicating the status of the server’s answer (successful outcome,
error, etc.), the country of origin, the features of the browser and the operating
system utilized by the User, the various time details per visit (e.g., the time
spent on each page within the Application) and the details about the path followed
within the Application with special reference to the sequence of pages visited, and
other parameters about the device operating system and/or the User’s IT environment.
User
The individual using this Application who, unless otherwise specified, coincides with
the Data Subject.
Data Subject
The natural person to whom the Personal Data refers.
Data Processor (or Data Supervisor)
The natural or legal person, public authority, agency or other body which processes
Personal Data on behalf of the Controller, as described in this privacy policy.
Data Controller (or Owner)
The natural or legal person, public authority, agency or other body which, alone or
jointly with others, determines the purposes and means of the processing of Personal
Data, including the security measures concerning the operation and use of this
Application. The Data Controller, unless otherwise specified, is the Owner of this
Application.
This Application
The means by which the Personal Data of the User is collected and processed.
Service
The service provided by this Application as described in the relative terms (if
available) and on this site/application.
European Union (or EU)
Unless otherwise specified, all references made within this document to the European
Union include all current member states to the European Union and the European
Economic Area.
Cookies
Small sets of data stored in the User’s device.
Legal information
This privacy statement has been prepared based on provisions of multiple
legislations, including Art. 13/14 of Regulation (EU) 2016/679 (General Data
Protection Regulation).
This privacy policy relates solely to this Application, if not stated otherwise
within this document.